Secret Weapon Program

You are absolutely capable of running for office. 

Maybe you'll run in 2018. Or 2020. But you already have what it takes to run: passion, determination, and the burning desire to have an impact.  

You can absolutely run and win on your own.  

But you can get there faster with a fierce as f**k mindset - which will save you time, money, and heartbreak.

The Candidate's Secret Weapon program is for progressive women who are committed to changing the world.  

During our 6 months together you will build a mindset that allows you to:  

* Rock it (fundraise like a boss, lead with confidence, nail speeches and interviews) * Lead it (use your passion, voice, and integrity to build a platform and winning campaign) * Win it (be your authentic, imperfect, highly visible self and make massive impact on your community)

Your fierce as f**k campaign mindset needs:

  • Incredible passion that motivates you through the hard times, fosters belief from constituents, and inspires donors to give generously.
  • Unshakable confidence to lead, communicate powerfully, and throw off criticism and negativity with ease.
  • Massive visibility to change the world with your authentic, imperfect voice.


Our coaching and training are aligned to these elements to get your mindset on lock and your campaign off the ground quickly.

Why this program?

There are plenty of 'how to run a campaign' trainings out there. But there's only one mindset program for getting you emotionally and mentally ready for the campaign trail. We're masters at showing you how to manage your inner critic (and imposter syndrome), use your passionate voice to create change, and inspire voters and donors to support, give, and spread the word like fire.

What's it going to require from you: 

  • Your commitment to doing the work. This is where the rubber meets the road. You will have to do the mental and emotional work of challenging your inner critic, changing your mindset and habit, and doing the things you're scared to do.
  • Your time investment. You'll need to commit an hour a week (except implementation weeks) for coaching calls, along with time for journaling and practicing the skills we'll teach you.
  • Your financial investment. Yes, the program is expensive. But it pales in comparison to the time and energy you'll invest trying to manage your fears and anxieties while maintaining your passion on your own. The camapaign trail can be exahusting, stressful, and heartbreaking, causing you to spend precious energy picking yourself up again and again.


What you're going to get out of it:

  • The tool set and coaching to create the confidence to boldly run, lead, and inspire.
  • Fundraising guidance and scripts to help you make meaningful contacts and inspire donors to give early and often. We put the FUN in fundraising!
  • Strategies for handling criticism, personal attacks, and negative ads.
  • Guidance on communicating with leadership in ways that fire up supporters and grows your base.
  • A rock-solid platform built from your fierce passion, voice, and integrity.
  • Incredible visibility to grow that platform, shout your message from the rooftops, and rock your campaign like the boss you are.
  • 6 months of coaching: 3 sessions a month (1 each with Melanie and Melissa, and 1 two-on-one session), training and worksheets, email support between sessions, and a half-day VIP session to hone in on your top needs and get you up and running quickly.


We know this program isn't for everybody. If it's not for you, we wish you the best and will cheer you on from the sidelines. If it feels like a good fit for you, read on. 

We expect a LOT of applicants, so here's some clear guidance on who this program is for.

Please apply if:

  • You want to run by 2020. If you think you want to run, now is the time. This program is designed to get you up and running quickly so you can enter the race and get to work.
  • You're willing to invest the time, resources, and mental work to create the resilient, inspiring candidate we know you can be, and a campaign voters will want to support.
  • You want a team of no-bullshit badasses in your corner teaching, guiding, and motivating you no matter what happens.
  • You want to run the right way - with confidence, ease, and integrity and solid skills to manage rejection, frustration, and stress.

Please don't apply if:

  • You might, maybe, someday run 10 years from now. This is for women who feel called to run as soon as possible. If you're not sure about timing or what specifically you'd run for, apply anyway and we can talk about it on the call.
  • You're not fully committed to doing the work. Campaigning takes a lot of effort. So does doing the mental and emotional work to gear up for it. This work will absolutely change your life, but you must put in the time and effort.
  • You aren't willing to go big. There's no time for playing small anymore. There are no sidelines. It's time for women to step up and turn this country around. That means making big leaps, taking risks, and having the spotlight on you. It's not for everyone. And it's ok if it's not for you. (There are loads of other ways you can make a difference. Feel free to ask us if you'd like some guidance.)


Apply Now!